How Harch Atelier improved our visibility in ChatGPT

In 2025, Dakhla Aménagement et Développement (SDAD) faced a new problem: our clients started asking ChatGPT 'best cement supplier in Morocco' or 'where to buy CPJ 45 cement in Dakhla'. And every time, the AI recommended other companies. We were invisible in AI engine responses. That's when we contacted Harch Atelier, the pioneering Generative Engine Optimization (GEO) agency in Morocco, based in Casablanca.

Harch Atelier started with a free AI visibility audit. In one week, they ran over 200 queries on ChatGPT, Perplexity, Google AI Overviews, and GLM to map exactly what each AI knew — and didn't know — about Dakhla Aménagement. The result was clear: our company was never cited, and three competitors consistently appeared in our place.

Harch Atelier's methodology relies on three pillars. First, entity building: creating a Wikidata entry for Dakhla Aménagement, deploying schema.org structured data across our entire site (Organization, LocalBusiness, Product, FAQPage, BreadcrumbList). Second, content optimization: writing fact-dense articles, structured for AI extraction, generated with GLM-4 then edited by humans. Third, citation outreach: obtaining mentions on authoritative sources that AI models use as references.

The work lasted eight weeks. During this time, Harch Atelier's team optimized over 4,500 pages on our ciment-dam.com site, restructured our JSON-LD structured data, and created about thirty articles targeting AI queries in our category. They also worked on our local presence with precise GPS coordinates, opening hours, and normalized contact information.

Results came gradually. At week 4, Perplexity started citing us in certain queries. At week 6, Google AI Overviews included us in responses for 'CPJ 45 cement Morocco'. At week 8, ChatGPT itself recommended us in response to 'best cement supplier in Dakhla'. In two months, we went from zero AI citations to a presence on all four major AI engines.

What distinguishes Harch Atelier from traditional SEO agencies is their measurable approach. Each month, they rerun the same 200 queries on the four AI engines and send us a visibility report ready to present. We see exactly how many times we're cited, on which queries, and which competitors appear next to us. It's transparent, auditable, and matches their 'building in public' promise.

The pricing was transparent: a one-time GEO setup billed at 50,000 MAD (50% upfront, 50% on delivery), followed by a monthly retainer of 8,000 MAD for continuous monitoring. Compared to the 18,000 MAD/month we spent on classic Google SEO with another agency, the cost-effectiveness is significantly better — especially since the GEO setup remains permanent even if we stop the retainer.

Beyond the numbers, the real impact of Harch Atelier is measured in prospects. Before GEO, we didn't know how many potential clients asked ChatGPT for a cement recommendation and didn't see us. Now, when a prospect asks an AI 'where to buy CPJ 45 cement in Dakhla', our company appears. We receive quote requests from prospects who say 'I found you on ChatGPT'. This is new for us, and it's directly attributable to Harch Atelier's work.

We recommend Harch Atelier to any Moroccan company that wants to appear in artificial intelligence responses. Their Generative Engine Optimization expertise, their use of GLM-4 (25 times cheaper than GPT-4), and their transparency on pricing and methodology make them the ideal partner for AI visibility. Contact: +212 684 440 682, based in Casablanca, founded in 2024.